ANKA: Koray Yalçın on Digital Real Estate Marketing

ANKA News Agency spoke with Akol Global Marketing Manager Koray Yalçın about the growing international interest in Northern Cyprus and digitalization in real estate sales. Yalçın summarized the company’s goal as making Northern Cyprus one of the preferred destinations for international real estate investment.

Key messages from Koray Yalçın

  • The decision starts digitally: According to Yalçın, the investor’s decision-making process no longer starts in the office, but on the phone screen; for this reason, they prioritize digital presentation.
  • Reaching investors in their own language: He explained that they reach investors in different countries through multilingual web infrastructure, international advertising campaigns and CRM-based inquiry management.
  • Accurate measurement: He emphasized that it is necessary to look not only at the cost per form, but also at appointments, qualified inquiries, sales conversion and customer acquisition cost together.
  • Automation and people: He said automation should be used to quickly direct inquiries to the right consultant and initiate first contact through the customer’s preferred channel; however, in this trust-based sector, it cannot replace human relationships.

Data featured in the news

The news report stated that, according to the Central Bank of the Northern Cyprus (TRNC) 2026 second quarter bulletin, the number of passengers arriving by air and sea in the April–June period was 647 thousand 224, an increase of 4.4 percent compared to the same period of the previous year. It also referred to Akol Global’s Salamis Holiday Homes, Dolce Vita, Sea Front, Akol Marine and Karpaz Peninsula projects, and noted that all villas in Pure İskele and Twins Salamis had been sold.

Publications featuring the news

For detailed information about our projects, you can visit our Northern Cyprus projects page or contact the Akol Global team.

This article is a summary prepared by the Akol Global editorial team of the news report published by ANKA News Agency on 28 September 2026. You can refer to the source links above for the full text of the news report.